Vivo has introduced the X300 Ultra, a flagship smartphone centered on imaging capabilities developed in collaboration with Zeiss. The device was initially previewed during Mobile World Congress 2026 and later launched in China, with a broader international release now planned.

The X300 Ultra is built around a multi-camera system that combines several fixed focal lengths with optional external optics. The rear camera array includes a 14 mm ultra-wide module, a 35 mm main camera, and an 85 mm telephoto unit, all based on high-resolution sensors. The primary sensor is a 200-megapixel unit paired with a 35 mm equivalent lens, a focal length less common in smartphones, which typically favor wider perspectives. The telephoto camera also uses a 200-megapixel sensor and incorporates optical stabilization designed to compensate for motion during handheld shooting.

A defining element of the system is the compatibility with external telephoto accessories. The Zeiss Telephoto Extender Gen 2 Ultra adds an additional optical module that extends the focal length to approximately 400 mm equivalent, thus placing the system in a range more commonly associated with dedicated telephoto lenses used in wildlife or sports photography. The extender works in combination with the internal telephoto camera, relying on optical magnification rather than digital zoom, while image processing and stabilization remain managed by the device. With additional cropping, the effective focal range can extend significantly further.