Thypoch has revealed the Eureka 28mm f/2.8 ASPH, a compact manual-focus lens that draws heavily on mid-20th-century design. Its styling and proportions reference the Dallmeyer Anastigmat 35mm f/3.5 built into the Ilford Advocate film camera, a model released in 1949 and updated in 1952 with the faster lens variant that inspired Thypoch’s approach. The original Advocate used a die-cast aluminum body with a distinctive white enamel finish, and its built-in lens protruded only slightly from the camera’s surface — a trait Thypoch has adopted in the form of an extremely slim pancake design.

The Eureka 28mm f/2.8 measures between 19.5 and 21.9 millimeters in length depending on the mount and weighs 137 grams. It produces a 42.5mm equivalent field of view on APS-C cameras. The brass barrel and narrow front element echo the Ilford design, while the optical formula combines one aspherical element with three high-refractive elements. The Chinese company states that the lens delivers modern resolving capability with controlled ghosting, flare, and vignetting. Distortion is kept low, with a measured rate of 0.462%, and the lens focuses down to 0.4 meters. The rendering includes the company’s characteristic octagonal starburst effects and a shallow-profile manual-focus lever.

The lens is available in two finishes: Matte Black, which is designed to wear over time and reveal the brass underneath, and Pearl White, which has a pearlescent appearance. Thypoch developed both coatings with an emphasis on matching the texture and visual qualities of vintage equipment. Alongside the Leica M-mount version, the company is releasing a Fujifilm X-mount version intended to maintain aesthetic continuity with Fujifilm’s camera bodies. An M-to-X adapter kit is also offered.