Japanese company Saeda, known primarily as an importer and reseller of foreign goods, also manufactures a limited range of products under its own labels, among them the “Becks” brand. Under that label, the company has announced a new compact digital camera: the Becks B-Quest BQ1.

The BQ1 is built around an 8-megapixel main camera with an f/1.8 aperture and a 1/2.9-inch CMOS sensor, paired with a fixed 25mm-equivalent prime lens. The absence of optical zoom means that the advertised 10x zoom is achieved entirely through digital cropping, a significant limitation given the modest resolution of the sensor. A secondary 5-megapixel camera with a 1/3.2-inch sensor is mounted on the rear of the body, intended for selfie use. The camera captures JPEG files only, with no RAW support, and offers 15 built-in creative filters.

The exterior of the camera carries some design ambitions: a circular red badge reading “10x” on the front closely resembles the red logo associated with Leica, a visual choice that has precedent among low-cost camera makers. The body measures 117 × 69 × 32 mm and weighs 182 grams. The most prominent hardware feature is a 4-inch IPS LCD touchscreen on the rear that features a resolution of 854 × 480 pixels, considerably larger than the 3.2-inch displays common on compact cameras and dwarfing the 2.7-inch screens found on entry-level models. Above the rear display, the selfie camera is positioned for straightforward self-portrait capture.