Flashback Develops a “Non-Disposable Digital Disposable Camera”

A tech start-up has created a “non-disposable digital disposable camera” to bring some of the romance of film photography to the modern world. The ONE35, created by Flashback, is a camera that brings back the tactile aspects of analog photography without the plastic waste associated with single-use cameras or the escalating expense of film.

The Flashback ONE35 contains several of the classic components of a disposable camera, including a mechanical winder, a shutter release, a powerful flash powered by Xenon, and a straightforward fixed-focus mode. However, the primary distinction with this throwaway camera is that each roll of 27 photographs, which takes 24 hours to develop, is wirelessly downloaded to an app on a user’s phone.

The Flashback ONE35 camera may use various film types modeled after vintage film stocks thanks to the mobile software. These have been designed with a close eye on the chemical reality of photographic film, much as Fujifilm’s well-known film simulations. For the Flashback ONE35, the tech start-up started a Kickstarter campaign on May 30. It will be the public’s initial opportunity to use the camera.

The Flashback ONE35 was created by Australian designers Kelric Mullen and Mackenzie Salisbury after they observed a rise of disposable cameras and film point-and-shoots. Flashback aims to defy modern technology with a digital camera that paradoxically conjures the timeless allure of film photography.

Salisbury asserts that “this particular balance of modern with retro, film with digital has never been achieved.”

The camera will be available for purchase during the Kickstarter Campaign for around $80.


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