Hasselblad Launches the New X2D 100C Flagship Camera

Hasselblad has introduced the X2D 100C, their new flagship mirrorless medium-format camera. This is the third generation of the hand-holdable mirrorless X series produced by the Swedish company, introduced in 2016 with the X1D 50C. While the original model and its successor, the X1D II 50C, both use a 33 x 44mm 50MP sensor, this new model incorporates a 100MP backside-illuminated CMOS sensor into the same space, as well as phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color.

Hasselblad describes the X2D 100C as a next-generation mirrorless medium-format digital camera designed to bring significant technological advancements in all areas, including image quality, handling, and system responsiveness.

“When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” Bronius Rudnickas, Hasselblad Marketing Manager, says. “This commitment drives us to explore the possibility to improve its performance from all aspects.”

The company says the sensor has 294 phase detection autofocus points (PDAF) to ensure rapid and accurate focusing that it can use in tandem with contrast-based algorithms.
The camera supports both RAW and JPEG formats; RAW files typically have a size of 206 megabytes. The X2D 100C can shoot up to 3.3 frames per second in 14-bit color but slows down when switched to 16-bit color capture.

The camera has a single CFexpress Type B card slot and a built-in 1TB SSD for onboard file storage. Write and read speeds for the inbuilt SSD are reportedly up to 2370 MB/s and 2850 MB/s, respectively. The 5.76m-dot OLED EVF has been updated for the X2D 100C. The 3.6″ 2.36m-dot touchscreen is now a tilting LCD with the ability to use it at 40° and 70° if you are shooting from low angles. On top of the camera, there is a 1.08″ top full-color status LCD.

Here are some sample pictures:

Hasselblad also made a custom five-axis in-body image stabilization (IBIS) system that can stabilize the camera by seven stops. This means that the camera can be held by hand even in low light and still take clear pictures. Hasselblad claims that to keep the body of the camera as small as possible, the IBIS system had to be specifically designed for it.

The Hasselblad X2D 100C is available starting today through Hasselblad’s shop for $8,200.

More info on Hasselblad’s website.


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