Lomography Announces the New Simple Use Reloadable Camera Challenger Edition

Lomography has just announced the release of the new Simple Use Reloadable Camera Challenger Edition. This special edition comes with an exclusive new look designed by Japanese street brand Challenger founder, designer, and professional skateboarder, Satoru Taguchi.

Japanese street brand Challenger is inspired by all things ‘American Garage’ including cars, motorbikes, skateboards, and musical instruments.

Founder, designer, and professional skateboarder, Satoru Taguchi, opened the Challenger flagship store in Harajuku, in 2009 and has since released exclusive collections with renowned fashion brands, artists, skateboarders, and bike builders alike. Longtime Lomography supporter and valued LomoAmigo, Taguchi has transposed his recognizable illustration style and popping color palette onto the Simple Use Reloadable Film Camera.

Preloaded with psychedelic LomoChrome Purple film, portable and ready for anything – the Simple Use Reloadable Film Camera Challenger Edition is perfect for freezing everyday snapshots, unlimited ollies, knockout kickflips, and flawless fakies in authentic analog style.

“Sling it in your bag, shoot from the hip, slip a color gel filter over your flash and immortalize your escapades with ease. This resilient little number fits in your pocket and best of all, it’s reloadable – so you can shoot, reload, repeat. Once you’ve shot your first roll of film, simply pop in any new 35mm film to go again and again and again. Made for street, action, and creative photography – now you’ll never miss a trick no matter which streets you are carving up.”

The first Simple Use Reloadable Film Camera was launched in 2017, since then, the Simple Use family has grown to include various editions and exciting updates. Available in four different preloaded editions you can choose between crisp Color Negative, moody Metropolis, psychedelic Purple, or brilliant Black & White film. Paired with the Analogue Aqua Underwater Case, all camera functionality is fully seafaring up to depths of 10m so
you can capture the mysterious underwater world in all its analog glory.

Here some sample pictures from Lomography:

The Lomography × Challenger Special Edition Simple Use Reloadable Camera is available in Lomography online shop and selected retailers for $24.90. ETA early November.

More info on Lomography’s website.

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