Nikon Unveils the Z30 Creator-Focused Mirrorless Camera

Nikon has announced the Z30, the third DX (APS-C) model to be explicitly targeted toward video content creators, bloggers, and streamers. While the DX system itself is small, it still comes loaded with many of the controls and functions professional users want to see, including front and back dials, two programmable function buttons on the front, and everything but the thumb-stick on the back of the camera.

“A real camera with interchangeable lenses is a big leap in a creator’s personal evolution,” said Jay Vannatter, Executive Vice President, Nikon Inc. “We want to support creators by taking the guesswork out of how to get the best production value, which helps them to take their creativity further and grow their communities.”

The Z30 fairly closely resembles the existing Z50 model in both appearance and specification but gains the fully articulating screen from the retro-styled Z fc and does away with the viewfinder. Twin microphones sit on the top plate, and there’s a tally lamp on the front of the body to let you know when you’re recording. The [REC] button has also been made more prominent to make it easier to hit when you’re holding the camera out at arms length. The Z30 is capable of recording full HD video for more than 120 minutes and up to 35 minutes at 4K 30p, which Nikon says allows for longer videos like extensive DIY projects or how-tos. The company says that the extra resolution of 4K will give users room to punch in and crop for detail shots while shooting in Full HD up to 120p, allowing for the creation of the slow-motion video.

While the focus on this camera is predominantly for video, Nikon says the 20-megapixel Z30 is still a viable stills camera and promises impressive low-light capabilities, human and pet eye-AF tracking, WiFi and Bluetooth connectivity, a max shutter speed of up to 1/4000 second, and can shoot up to 11 frames per second (fps) in full resolution RAW. The camera also has an ISO sensitivity of 100 to 51,200 (with expanded options of up to ISO 204,800) which the company says makes it a fantastic solution as a travel camera for users who want a camera capable of high performance yet comes in a small and discreet package.

The Z30 will be available in mid-July at a recommended price of $709.95. A kit with the 16-50mm VR lens takes the price to $849.95 and adding a 55-250mm f/3.5-6.3 VR on top of this pushes the cost to $1109.95. A Creators Accessory Kit that includes a Røde Videomicro shotgun microphone, Smallrig tripod/selfie handle, and an ML-L7 Bluetooth remote that clips into it costs $149.95.

More info on Nikon’s website.

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