Polaroid Releases Its First Collaboration with Pantone

Polaroid announces its new edition of Color Film, a collectible collab featuring eight instant films in a velvety peach hue. Pantone’s Color of the Year, Peach Fuzz, represents a collective longing for unity, warmth, and compassion during a time when nurturing these qualities is essential. The feelings that Polaroid photographers often express with the medium of instant photography by visually communicating complex emotions and experiences.

Polaroid photography offers a unique visual form of expression, enabling creators to slow down and enjoy what’s right in front of the camera. This visual communication is a way for people to express complex feelings that might be difficult to articulate through words alone, which is what Pantone Color of the Year 2024 celebrates.

“Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety, gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” says Pantone.

“Appreciating both the good and the challenging moments and the contrast between them is what makes real life exciting. We hope that our new film will inspire creators to get creating in the real world and celebrate human connections beyond the phone screen,” says Polaroid Chairman Oskar Smolokowski.

Polaroid Pantone Color of the Year 2024 Edition i-Type Film will be available in January. Compatible with the Polaroid Now+, Now, I-2 cameras, and Lab Printer.

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