At this time, OnePlus announced the partnership with Hasselblad, Huawei has Leica branding on their high-end cameras, and today is the turn of vivo.

vivo has officially launched the X60 series of professional photography flagship smartphones across major international markets. The X60 series – consisting of the X60, X60 Pro and X60 Pro+ – marks the inaugural vivo devices to be conceived in collaboration with ZEISS, a global leader in optics and optoelectronics. Featuring a cutting-edge design from vivo with maximum imaging quality co-engineered by ZEISS, the X60 series signifies vivo’s commitment to delivering the ultimate mobile photography experience.

vivo is spearheading the field of mobile photography by providing professional-grade camera technologies to more smartphone users around the world in 2021. Starting today, the vivo X60 series is being rolled out in more than 20 markets such as India, Indonesia, Malaysia, UK, and United Arab Emirates, expanding its presence across regions including APAC, the Middle East, and Europe over the next few months. The availability and specifications of each X60 series model will vary according to local market conditions and consumer preferences.

“vivo is excited to give X60 users the best mobile photography experience by leveraging the capabilities of ZEISS, a legend in the world of optics for 175 years,” said Spark Ni, Senior Vice President and CMO of vivo. “Smartphones have become an extension of the consumer’s lifestyle to record and capture the joy-inspired moments of their lives, causing mobile photography to become a critical part of user experience. We have collaborated with ZEISS to bring unparalleled sharpness, clarity, and image quality to vivo smartphones.”

Key to the X60 series’ top-notch photography capabilities lies in its groundbreaking vivo ZEISS co-engineered imaging system, resulting in an uncompromisable and powerful performance. The X60 Pro+ comes with a quad-camera design with four rear cameras (50MP + 48MP + 32MP + 8MP), while the X60 Pro model has three rear cameras (48MP + 13MP + 13MP), as well as a 32MP front camera. The ZEISS logo has been emblazoned on the lens, while the ZEISS Vario-Tessar trademark is engraved beneath the cameras, fitting for the professional photography flagship device that is sure to turn heads.

For the first time, users can also access ZEISS Biotar Portrait Style on the vivo X series. This new feature allows users to create customized professional portraits, with an unprecedented ability to render center sharpness and a unique swirly harmonious bokeh.

At the top of the line, the vivo X60 Pro+ has certified compliance to ZEISS T* Coating, a remarkable stride towards achieving professional optical imaging in a smartphone. With T* Coating, the X60 Pro+ enhances light transmission and reduces reflections, effectively avoiding stray light, ghosting, and other irrelevant image artifacts to significantly improve image quality.

vivo has refined its existing imaging technologies to be implemented within the X60 Pro+ and X60 Pro, starting with Gimbal Stabilization 2.0. Both devices utilize the latest VIS 5-axis video stabilization technology while the X60 Pro+ is even equipped with an Ultra-Wide Gimbal Camera, allowing users to obtain clear shots of objects in dynamic motion with greater accuracy. Additionally, Extreme Night Vision 2.0 helps users to recreate a million shades of night with a single tap, capturing the impressive expanse of the night through vivo’s innovative AI noise reduction algorithm.

The X60 Pro+ utilizes a new Dual Main Camera System, composed of a super large 50 MP Ultra-Sensing Samsung GN1 Sensor with f/1.57 large aperture and 100MP super HD mode, as well as a 48MP Ultra-Wide Gimbal Camera with 114-degree field of view for steady footage control.

The X60 series is home to a diverse set of multi-modal photography and videography features that are hallmarks of vivo technology. Through the Cinematic Master feature, great cinematic footage can be filmed on a 2.35:1 widescreen aspect ratio with clever audio zoom and direction sound input. Depending on their situational needs, users may also choose between HDR Super Night Portrait, Ultra-Wide Night Mode, Super Pano, Pro Sports Mode, Kids Snapshot, Multi-Style Portrait, and Long-Exposure Mode, amongst many others.

The X60 Pro Plus will cost about $960 in India, while the X60 Pro is $690 and the X60 is $580. Preorders begin today and the phones will be available on April 2nd. Details on the release in Europe and other markets will be announced later.

More info on vivo’s website.