Kodak has introduced two new color negative films, Kodacolor 100 and Kodacolor 200, marking the company’s first direct distribution of still photography film in more than a decade. The films, both available in 35mm format with 36 exposures, are processed using the standard C-41 chemistry and are intended for general photographic use.

Kodacolor 100 is a daylight-balanced ISO 100 film described as having fine grain, saturated yet restrained color, high sharpness, and wide exposure latitude. It is designed for bright lighting conditions and offers consistent color reproduction with good shadow detail. Kodacolor 200, rated at ISO 200, is similarly characterized but provides greater versatility in medium-light situations.

The release marks the first time since 2013 that Eastman Kodak has sold still photography film directly to distributors, rather than through Kodak Alaris, which has handled all Kodak-branded still film distribution since Kodak’s restructuring after bankruptcy. Eastman Kodak states that direct sales aim to increase supply and bring greater stability to the film market, where prices have fluctuated significantly in recent years. The change also follows recent manufacturing upgrades at the company’s Rochester, New York facility, which are intended to expand production capacity to meet growing demand for analog materials.

While the American company has not specified whether Kodacolor 100 and 200 are entirely new emulsions, the company describes them as “sub-brands of existing Kodak films.” This has led to speculation among photographers that Kodacolor 100 may be identical or similar to Kodak Pro Image 100, and that Kodacolor 200 may correspond to ColorPlus 200. Both emulsions remain widely used for general-purpose photography, with Pro Image offering moderate contrast and natural tones, and ColorPlus known for its warm color rendering.

Here are some sample pictures, courtesy of Kodak. The first is shot with the Kodacolor 100, the rest with the Kodacolor 200:

The films’ appearance also distinguishes them from Kodak’s other lines. Kodacolor packaging uses the traditional Eastman Kodak logo and vintage color scheme rather than the “Kodak Professional” branding employed by Kodak Alaris. The design choice has prompted discussion among film users about whether the films signal a broader return of Eastman Kodak to the still photography market.

The new Kodacolor 100 and Kodacolor 200 are already available in the United States, both being packaged in DX-coded cartridges and priced at around $9 per roll. Availability for the international market is expected to be unveiled soon.