Joakim Möller and the Poetry of Seeing
Published by Setanta Books, this volume is the seventeenth in their ongoing bi-monthly series showcasing the work of emerging photographers. Each edition is produced in a special format and includes a numbered Giclée print (from an edition of twenty-five), accompanied by a signed Artist label. This installment is dedicated to the work of Swedish photographer Joakim Möller.
Möller has never been able to explain why his images come into being. What began as an unconscious routine has grown into a persistent compulsion: every time he steps outside, he returns with new photographs—whether taken with a camera, a phone, or just imprinted in memory. Even deliberate efforts to leave devices behind haven’t stopped his instinct to observe and record. Over time, he has come to accept that his gaze is always seeking something—some quiet enigma tucked within the everyday.
This compulsive act of seeing is at the heart of Möller’s work. His photographs are not created with a specific message or theory in mind. They are fragments of a personal visual diary, capturing moments that resonate emotionally more than intellectually. When asked to explain their meaning, he often finds himself at a loss—not because there is no meaning, but because the images speak from a place beyond explanation. They are simply what he saw, filtered through how he felt.
There is no manifesto driving him to follow strangers or trace the shifting light in a car window until dusk. What compels him is a childlike curiosity, a need to wander and discover—both in the world around him and within himself. In truth, Möller doesn’t know what he’s searching for. He doesn’t understand why the images exist. And perhaps that’s the point. He hopes he never finds out.
About the Author
Joakim Möller (b. 1992) is a Swedish visual artist and photographer whose work centers on observation, intuition, and the poetic potential of everyday life. Based in Stockholm, Möller uses photography as a way of engaging with the world—capturing fleeting moments that often go unnoticed. His practice is deeply personal, blurring the lines between documentary and diary. Möller’s images have been exhibited in Europe and published internationally, resonating with viewers through their quiet mystery and emotional immediacy.