WANDRD Releases Magnetic Camera Strap Collection
American company WANDRD has introduced a new range of magnetic camera straps designed to simplify the attachment, removal and transfer of cameras between different carrying configurations. The collection is based on the company’s Magnetic CoreLock system and includes two full-length camera straps, a wrist strap and a conversion kit for existing straps. The products follow a development period of more than two and a half years and were initially presented through a Kickstarter campaign.
The main feature of the system is a connector that combines magnetic alignment with a mechanical locking mechanism. When a camera is brought close to the strap attachment, an internal magnet guides the Torus Link into position, while a spring-loaded mechanism secures the connection. Consequently, the magnetic component is used exclusively for alignment rather than supporting the camera’s weight.
To release the connection, users must press two opposing buttons simultaneously. This dual-action mechanism is intended to reduce the possibility of accidental detachment while allowing the camera to be disconnected with one hand, including when wearing gloves. The CoreLock housing is manufactured from fiberglass-reinforced PA66 nylon instead of metal, reducing weight and limiting contact between hard surfaces and camera equipment.
Each Torus Link is rated to withstand a load of up to 90 kilograms, although this specification applies to the individual connector rather than the complete strap assembly. The links are designed to remain attached to the camera body, allowing photographers to transfer the same strap between different cameras without repeatedly removing the attachment hardware.
WANDRD has also incorporated a three-stage wear indicator into the Torus Link cords. A black section indicates normal operating condition, while yellow signals that replacement is required. If the red section becomes visible, the connector should no longer be used. This arrangement provides a visual indication of wear without requiring users to estimate the condition of the attachment cord.
The collection includes two shoulder and neck straps with different widths. The standard Magnetic Camera Strap measures 30mm and is intended for larger camera configurations, while the Magnetic Camera Strap Lite uses a narrower 15mm design for smaller mirrorless cameras and lighter equipment. Both are made from tubular nylon webbing with rounded edges and incorporate adjustable hardware for modifying their length.
The two models support four carrying configurations, including neck, shoulder, sling and crossbody positions. They also feature an integrated attachment point that allows the strap to be secured against the photographer’s body when the camera is removed. This arrangement is intended to prevent the strap from hanging freely during handheld shooting or when the camera is mounted on a tripod.
A third option, the Magnetic Camera Wrist Strap, uses the same CoreLock system with a self-tightening mechanism. The strap contracts around the wrist if the camera slips from the user’s hand, providing an additional means of retaining the equipment. Unlike the longer straps, it is intended exclusively for wrist-based carrying.
The company has also developed a DIY Magnetic Camera Strap Kit, which allows compatible third-party straps to be converted to the CoreLock attachment system. This includes certain leather straps and original camera manufacturer straps. Additional Torus Links are sold separately, allowing the same attachment system to be installed on multiple camera bodies.
All three strap models are available in Black, Wasatch Green and WANDRD Red. The products were initially funded through Kickstarter, where the campaign raised approximately $196,600 from more than 2,100 backers, exceeding its original $20,000 target.
The WANDRD Magnetic Camera Strap system is available: in the United States, the standard 30mm strap costs $69, the 15mm Lite version $49 and the wrist strap $39. The DIY conversion kit is priced at $29, while a pack of four additional Torus Links costs $13. European recommended retail prices range from €43.90 for the wrist strap to €74.90 for the standard model, depending on the product and distributor.
