Fujifilm Announces the Instax Wide 400

Fujifilm has unveiled the Instax Wide 400, the latest addition to the Wide series that produces big, 3.4 x 4.25-inch instant prints. The new instant camera is a literal handful to handle the larger instant print size, but it has various enhancements, including an overhauled design with a self-timer, two-range focus options, auto exposure, and flash control.

“When it comes to instant photography, there is a niche segment of our user base dedicated to our wide print options,” says Bing Liem, division president, Imaging Division, Fujifilm North America Corporation. “They have been very enthusiastic, especially through social media, about the next Instax Wide product introduction. These people like to live large in all they do, so Wide 400 allows them to take photos that include more background and more room to display their creativity. With the introduction of Wide 400, we’re excited to offer an instant camera that can capture the user’s larger than life moments.”

The Instax Wide 400 has a self-timer dial, which allows photographers to time images in two-second increments up to ten seconds. It also includes an Automatic Exposure mode, which Fujifilm claims improves print clarity compared to the Wide 300. When you push the shutter button, the camera automatically detects the amount of ambient light and adjusts the shutter speed and flash output accordingly. Fujifilm claims that technique will result in properly exposed images regardless of indoor or outdoor settings. The camera also includes automated flash control, which Fujifilm claims is intended to improve image quality in bright or low-light scenarios.

The new instant camera includes two focus settings (zone focus) that may be selected from the lens dial, which also controls the camera’s power on and off. The camera includes framing cues for portrait and landscape orientations, as well as three modes. Normal Mode is intended for general photography between three and ten feet, whilst Landscape Mode is intended for shots of subjects ten feet or further away. The third “mode” is more of a capturing option, necessitating the usage of the close-up optional lens. With it, the camera can catch close-up subjects as close as 15 to 19 inches. The close-up lens also features a selfie mirror.

The Fujifilm Instax Wide 400 is expected to be available in late June 2024 in a green color for $149.95.

Log in with your credentials


Forgot your details?

Create Account