Leica Unveils the D-Lux 7 007 Edition

Leica is expanding its James Bond-themed camera lineup with a new D-Lux 7 007 edition to coincide with the “Photographs from the James Bond Archive” exhibition, which is on show at the Leica Gallery in London until March 21.

The German camera company describes the Leica D-Lux 7 007 Edition as elegant, discrete, and always ready for action. It goes on to say that this limited special edition camera has an especially attractive exterior and comes with various accessories. The camera joins the Q2 007 special edition issued by the firm in 2021.

“In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table,” Leica recalls.

“Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as ‘Mister…?’ Since then, his reply has become synonymous with the franchise, including the most recent film, No Time to Die, (2021): ‘Bond, James Bond.’”

Along with its elegant camera trim – made of a high-performance material with a subtle rhombus pattern – and the 007 engraving on the top plate, the 007 Edition is also distinguished by a shoulder holster. The leather holster allows the camera to be carried securely and with instant access whilst being easily accessible at all times. The handgrip (which matches the camera trim) and wrist strap ensure secure handling in fast-paced scenarios. At the same time, the lens cap with the classic ‘gun barrel’ design opens automatically as soon as the camera is switched on.

Aside from these aesthetic adjustments, the camera itself is unaffected. It has a big sensor and a fast lens — the Leica DC Vario-Summilux 10.9-34 f/1.7-2.8 ASPH. (35mm equivalent: 24 – 75mm) — which Leica claims combines to produce remarkable image quality in a small package.

The D-Lux 7 007 Edition includes a camera holster, handgrip, wrist strap, and automatic lens. Precisely 1,962 units of the special-edition set will be available worldwide, priced at $1,995.

From Sean Connery and Timothy Dalton to Pierce Brosnan and Daniel Craig: Leica Gallery London is set to host an exhibition of photographs, spanning six decades of iconic James Bond films. The images on display capture classic moments with cast and crew, shining a light on the secret agent’s enduring legacy. The Photographs from the James Bond Archive exhibition is on display until 21st March 2023.

“Photographs from the James Bond Archive”
23 February – 21 March 2023
Leica Gallery London

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