Today, Leica Camera AG presents an exciting new color option in the Sofort Instant film camera lineup: the Leica SOFORT Red.
While all the specs remain the same as the existing, as well as past color choices, the Leica Sofort Red is boldly styled in a bright red finish with contrasting black accents and black edge leatherette.

“Frame the moment and instantly share memories with friends and family this holiday season with the versatile and stylish instant camera that offers myriad creative options”, says the website.

The versatile features and creative opportunities offered by the Leica SOFORT let users instantaneously create truly haptic works of art. A camera that impresses not only with exciting design, but also lets its users capture and hold unique moments in their hands within only a few seconds.

In addition to the modes Automatic, Party & People, Sport & Action, Macro and creative programs for multiple and time exposures, the Leica SOFORT also offers a program for self-portraits and a self-timer with two different delays. To ensure the best results every time, the camera automatically adapts parameters such as the exposure time and aperture to the program the user selects. Flash triggering can either be left entirely to the automatic flash function of the camera, or users can turn it on or off, depending on the pictures they want to take. To make things easier when shooting self-portraits, the Leica SOFORT also features a rectangular mirror on the front. The focusing distance of the cameras can be set separately, regardless of the selected program mode. Depending on the choice of the close-up or long distance setting and the selected program mode, this means that it offers even more creative freedom when making pictures.

A comprehensive range of accessories is also available for the Leica SOFORT. In addition to color film, a black-and-white film is also available for the camera. Comfortable and safe carrying of the camera is guaranteed by the range of Leica SOFORT Straps in the colors mint, orange and black-and-white, while stylish Leica SOFORT cases in a choice of black or brown offer ideal protection for the camera.

Leica offers a variety of practical options for presenting instant pictures: Leica SOFORT Postcards are offered in sets of three. Each card has a different design and enables the integration of a picture. The Leica SOFORT Photo Presenter ring binder can be filled with photos and placed on a flat surface as a decorative object or for the presentation of pictures. For anyone wishing to revel in memories, the Leica SOFORT Photo Album is the classic solution for showing and sharing pictures and keeping them safe. The Leica SOFORT Box Set neatly rounds off the range of accessories with a practical solution for keeping their favorite pictures safe and sound.

Priced at $349, the Leica Sofort Red sits between the Sofort White and the Sofort “Limoland by Jean Pigozzi”.
More info on Leica’s website.