Sony Suspends Orders of Its Zv-e10 Camera Due the Chip Shortage

Sony has announced that it has suspended orders for the ZV-E10, a camera it only announced this past summer. The company has added it to a list of products it has ceased production for as the chip shortage continues. Just two weeks Sony Japan has announced it would no longer take orders for its a7 II series, a6400, and a6100 camera systems.

In an announcement posted to its website, Sony Japan says “Currently, with regard to digital imaging products, parts procurement is delayed due to the effects of global semiconductor shortages. Therefore, we will suspend the acceptance of orders from our distributors and customers at the Sony store as follows for specific models with tight supply. Regarding the resumption of order acceptance, we will consider it while observing the status of parts supply and will inform you separately on the product information page. We sincerely apologize for any inconvenience caused to our customers. We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.”

Sony has been prioritizing its more popular cameras and pausing the production of older and weaker selling units, which points to a likely scenario of poor sales for the ZV-E10 in its sub-six-month stint on the market. It is not clear when or if Sony will offer these cameras again once the chip shortage is finally a thing of the past.

More info on Sony’s website.

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