To the right side of the picture, we see a large poster, advertising some Netflix series. Five bearded guys in army suits are walking towards the viewer with strong and determined faces. To the left – as a real world counterpart to the advertising – we see three men. They also wear beards and a kind of white uniform. The photo plays with modern male role models and the contradiction of the artificially constructed world of advertising and everyday life.

Düsseldorf, Germany

by Jonas Grauel

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