Sony Confirms with Teaser a “New Concept” Alpha Camera is Coming

It seems the rumors of a new Sony full-frame mirrorless camera were correct, because the company has unveiled a teaser announcing the imminent arrival of a “new concept” in the alpha series of cameras that’s due to be announced within the next week.

A still image of the countdown was first shared on the Sony Japan website, and now a Livestream premiere countdown has been uploaded to the official Sony Camera channel on YouTube. No further information is being shared at this time about what exactly is being announced, saying simply that a “new concept is coming,” followed by the Sony Alpha logo and the date and time.

But if recent reports are accurate, we already know what this camera is going to be: the first in a new lineup of “compact” full-frame mirrorless cameras. According to the rumors, in fact, the new concept Sony is announcing will be called the Sony a7C, and it will be the entry-level of a new, separate line of full-frame mirrorless cameras.

Here the rumored specs:

  • Same 24MP sensor as the Sony a7 III
  • Same fully-articulating screen as the Sony a7S III
  • AF capabilities of the a7S III
  • Shape to the Sony a6600, but with an EVF in the corner
  • Built-in IBIS
  • A single SD card slot
  • 4K/30p video capability
  • A price tag around $2,100

For more info, we must wait until next Monday night, September 14th.

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