For a few weeks Yashica has been posting teasers about their new upcoming products and now everything is official: three new 35mm cameras and two 35mm photographic negative films are now listed for funding on Kickstarter.
The project is called Absolute, and it’ll be rolled out in three episodes for the three cameras.
Yashica is focusing on film photography rather than the digital-film combo that turned out to be a disaster. As a matter of fact, all three cameras are modern iterations of old Yashica cameras.
The Premiere (MF-1) camera is described as “our reminder to people of the fun and the lessons taught to us by film photography.” It’s a point-and-shoot 35mm film camera, and it’s aimed at “novice photographers transitioning from the world of digital to that of film photography.” While it carries the same name as the camera from the 1970s, it doesn’t have the same design.
The MF-1 is an ultra-simple compact 35mm camera with a shutter speed of 1/120s, an aperture of f/11, and a focus range of 1m to infinity. The camera has a built-in flash that can fire about 120 flashes with a single AA battery. The flash itself is rated to have a lifetime of about 3,000 flashes.
Here are some sample photos captured with a Yashica MF-1.
As for the Novella, it’s a rebuilt version of the Yashica MF-2 from the 1980s.
Finally, the third episode called Prestige is scheduled to land around December 2019, and it’ll involve the rebirth of the YASHICA-44 twin-lens reflex camera from 1958. This time around, the new Yashica 44 will shoot 35mm film.
In addition to the cameras, Yashica is also planning to launch two new 35mm color negative films: Yashica 400, and Yashica Golden 80s.
The former has already sparked some debate online after Yashica launched some badly photoshopped renders. It was supposed to have 36 exposures, but now it seems it will have 24. As part of this launch, Yashica is also promising a limited edition Yashica Golden 80s film made exclusively for the company’s 70th anniversary. The ISO 400, 24-exposure film features strong grain and high saturation.
A pledge of about $22 and up will get you 4 rolls of Yashica 400 film, and a pledge of about $24 and up will get you one of the first Yashica MF-1 cameras (with a roll of Yashica 400 thrown in).
More info on the Kickstarter page.
Multiple issues with the digiFilm Y35 left a bad taste in the backers’ mouth. Still, Yashica seems to be doing quite fine with the latest campaign. So, perhaps photographers have decided to give another chance to Yashica.